Date: 2010-05-14 02:56 pm (UTC)
it seems to (commonly not always) serve SOME function

Hmmm. I'd want to see some figures to support the idea that it really does 'work' (for some definition of 'work'), otherwise your argument is just a variant on "Well there's got to be a reason for it, otherwise people wouldn't do it", which IMHO is a Very Dangerous Assumption.

I should probably do more research. OTOH, while it would be easy to measure "cost of event", "money raised", "profit made for charity", "increase in custom for local businesses" etc., it is much harder to measure things like "increased positive brand awareness" or "decreased guilt among the middle classes". :-} (That's not to say it's not possible to apply objective measurements to these things, but I almost certainly don't have the resources to do it!)
This account has disabled anonymous posting.
If you don't have an account you can create one now.
HTML doesn't work in the subject.
More info about formatting

March 2024

S M T W T F S
     12
3456789
101112 13141516
17181920212223
24252627282930
31      

Most Popular Tags

Style Credit

Expand Cut Tags

No cut tags
Page generated Jun. 15th, 2025 04:01 pm
Powered by Dreamwidth Studios